Section 1: This first section is the front flap of the folded brochure. Usually this outside front cover includes an image, the name of the company, and a strong message that entices the reader to open the brochure and continue reading for more information.
What Is an Accordion Fold Brochure? The accordion fold divides your brochure into four panels which fold on top of one another, like an accordion.
End the brochure with a call to action.
- This could be done by asking your reader to visit your showroom or call your office to schedule an appointment.
- Try to create an emotional call to action. Once again, consider using words and pictures to elicit an emotion. People are more likely to act if you can create empathy.
Brochures have a single focus that may include information about an event or organization, sell a product, or solicit support for a point of view or course of action. In the context of the geography classroom, the latter is the most likely purpose for students to create a brochure.
A gate-fold brochure is constructed by folding an 8.5†x 11â€, 8.5†x 14â€, 11†x 17†or 11†x 25.5†sheet of paper on each side, creating two side panels that open like doors or gates, and a larger interior panel.
Brochures
- Gate-Fold. These brochures are used quite seldom because they are a little expensive than the traditional brochure graphic designs.
- Bi-Fold. This is the most commonly used brochure type among companies.
- Tri-Fold. This brochure is exactly what the name suggests.
- Z-Fold.
- Handbill.
- Poster.
- Pamphlet.
- Response.
The standard brochure sizes are 8.5” x 11”, 8.5” x 14”, 5.5” x 8.5”, 9” x 12”, 11” x 17”, and 11” x 25.5”. The size that you should pick for your brochure will depend on your content. Effective brochure marketing relies on the harmony of the design as well.
Also known as the letter fold, a tri folded brochure is presented in the same style as a letter in an envelope (hence the name). It's folded in two places and the brochure is divided into three, even rectangular sections.
Creating your brochure
- Pick your format. Look at your content and think about the purpose of your brochure, in order to decide whether bi-fold or tri-fold will work best for you.
- Select a design template. There are many professional brochure templates available.
- Lay out your content.
- Choose your paper & finish.
A well-designed brochure serves as a perfect introduction to your business. Accurately distributed, brochures can expand your company's visibility. Brochures are great marketing tools when reaching out to new customers. Brochures can provide positive press about your company.
The right most fold folds inward until it reaches the second fold from the left. The left most fold is then placed on top of the sections and is the “front” of the brochure.
Brochure design: 10 top creative tips
- Know your purpose before you start.
- Limit your fonts.
- Take stock of your paper stock.
- Get your copy right.
- Put readers first.
- Use simple statements.
- Set pen to paper.
- Keep what works.
Don't ignore the basics when creating a brochure; it should include standard information, such as company name, at least two types of contact information, a logo and tagline. It should also include a headline on the front and two or three brief items outlining benefits your organization can provide.
As nouns the difference between brochure and posteris that brochure is a booklet of printed informational matter, like a pamphlet, often for promotional purposes while poster is poster.
