Governments or universities may transfer technology from outside organizations if it is needed to accomplish a specific goal or mission (for example, universities may transfer in educational technologies), or if that technology would add value to a technology the government or university is hoping to transfer out to a
For example, if a small bakery is known for its cinnamon rolls and has sold them with great success, it can commercialize its products by selling the packaged cinnamon rolls to local grocery stores, where others can buy the pastries and the bakery can increase its sales by multiple factors.
Process of Technology Commercialization
- Step 1: Research.
- Step 2: Invention disclosure.
- Step 3: Assessment.
- Step 4: Patenting.
- Step 5: Identifying potential licensees.
- Step 6: Negotiation.
- Step 7: Licensing.
- Step 8: Revenue & commercialization.
Technology transfer (TT) refers to the process of conveying results stemming from scientific and technological research to the market place and to wider society, along with associated skills and procedures, and is as such an intrinsic part of the technological innovation process.
Advantages of Commercialisation
- Better Choice by Customers: The policy enables the customers to have a wide range of choices when there are abundant products.
- Generation of Revenue: It equally helps to boost the generation of revenue for the government.
- Commercialisation promotes efficiency in production.
Two types of technology transfer models are qualitative and quantitative. Qualitative technology transfer models The Bar-Zakay model: Bar-Zakay (1971) developed a technology transfer model based on a project management approach.
Launching and commercialising new products
- Develop a direct marketing campaign.
- Create your advertising plan.
- Create communications materials.
- Develop a public relations and news media strategy.
- Develop a sales plan.
- Develop a pricing strategy.
- Contact your distributors.
- Also consider
A good starting point for writing a commercialization plan is a clearly written statement that identifies the overall commercial goal of the project. This is your vision of what the product will do to meet a need and whom the project will affect. Define the specific problem or opportunity addressed and its importance.
Technology transfer offices play a crucial role in the process by identifying developments ripe for translation to real world solutions, obtaining patents and copyrights that protect them, and licensing products and processes to existing companies (or forming new businesses) to produce and market the products or
We found that technology transfer consists of three phases: preparation, installation and utilization. These three phases are influenced by three types of factors: technological, organizational and environmental.
Another disadvantage of technology transfer is the number of workers who become jobless. Automation of many jobs will make the human labour cheaper and more people will find it difficult to get a job. For example 'e-learning', it is a powerful delivery method. e-learning comes under online education.
The Types of Technology
- Mechanical.
- Electronic.
- Industrial and manufacturing.
- Medical.
- Communications.
How to Evaluate New Technology
- Verify Marketing Materials Provide Technical Details.
- Ask Specific Questions About Problems with the Product.
- Verify that the Vendor is not a Pathological Liar.
- Ask the Vendor how the product will work with all elements of your operations.
- Test Under Stress.
The most important legitimate channels for technology transfer are licensing, foreign direct investment, and joint ventures. Most technology transfer takes place in the form of licensing under specific terms and conditions agreed to by both suppliers and recipients.
Technology Transfer Activities include: processing and evaluating invention disclosures; filing for patents; technology marketing; licensing; protecting intellectual property arising from research activity; and assisting in creating new businesses and promoting the success of existing firms.
The bottom line is that to have successful technology transfer you need to have a common understanding and language, a way to manage the various steps and information that are crucial to the product, and you need to maintain open communications between all the parties involved in the process.
An important part of
tech transfer is the protection of intellectual property (IP) associated with innovations developed at research institutions.
What are the Three Phases of Technology Transfer?
- Invention disclosure.
- Evaluation.
- Patent application.
- Assessment and marketing.
- Patent licensing.
- Commercialisation.
Careers in tech transfer can involve learning about new science and technologies, designing intellectual property strategies, drafting and assessing licensing agreements, negotiating licensing terms, managing the interface between industry and academia, and promoting new collaborations.
Knowledge transfer refers to sharing or disseminating of knowledge and providing inputs to problem solving. Like knowledge management, knowledge transfer seeks to organize, create, capture or distribute knowledge and ensure its availability for future users.
Vertical transfer refers to transfer of technology from basic research to applied research to development and then to production respectively and horizontal technology transfer refers to the movement and use of technology used in one place, organisation, or context to another place, organisation, or context.
