Consumer awareness plays a key role in decision making and benefits society by promoting customer satisfaction, increasing economic stability and creating realistic expectations. The benefits of consumer awareness of an individual include enhanced critical thinking, improved life skills and increased self-confidence.
To conclude, people are concerned about different aspects of consumer awareness i.e. their rights and duties, certified products, MRP, date of manufacturing and expiry of the products they used, Consumer Courts etc as far as urban area is concerned. They must have awareness about their rights and duties.
Consumer awareness is important so that a buyer can make the right decision and make the right choice. Awareness among people helps them to get a better deal for the products and removes their ignorance that a seller often tries to use it.
Raise awareness using a very logical message. Give customers a solution to that problem in the second step. Get customer's attention by presenting your solution as the best way to solve the respective problem. Present your product or brand as the best solution to the problem in the third stage.
Consumers have five responsibilities: critical awareness; action; social concern; environmental awareness; and solidarity. But generally speaking, the fundamental duty of every consumer is to know their rights.
With the consumer awareness ,the consumers are easily able to get knowledge about their consumer rights. And wicked traders don't get chance to fool people. There is no such disadvantages of the consumer awareness.It is very necessary for us.
Understanding customer awareness lets you target those customers and show them how your product or service can help. Increasing company revenue: Companies that understand their potential audience are more likely to convert them into purchasing customers.
Following is a list of different types of customers.
- Need-based customers :
- Loyal customers :
- Discount customers :
- Impulsive customers :
- Potential customers :
- New customers :
- Wandering customers :
The enactment of the COPRA (Consumer Protection Act) has led to the setting up of separate departments of Consumer Affairs in central and state governments. Consumers should be made aware of their various rights like the right to be informed, right to choose.
The eight consumer rights are: Right to basic needs, Right to safety, Right to information, Right to choose, Right to representation, Right to redress, Right to consumer education, and Right to healthy environment.
A consumer is a person or a group who intends to order, orders, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, not directly related to entrepreneurial or business activities.
The need of consumer awareness is due to: (i) Selfishness of manufacturers and traders can go to any extent. (ii) Some unscrupulous traders began to play with the health of the nation by indulging in adulteration of edible oils, milk, butter, ghee, spurious medicine, etc.
Consumer Responsibilities
- Be Aware. Gather all the information and facts available about a product or service, as well as, keep abreast of changes and innovations in the market.
- Beware.
- Think Independently.
- Speak Out.
- Be an Ethical Consumer.
- Complain.
- Share Experience.
- Respect the Environment.
Many times when a customer who buys a product is also the consumer, but sometimes it's not. For example, when parents purchase a product for their children, the parent is the customer, and the children are the consumer. They can also be known as clients or buyers.
Consumer awareness is spreading slowly because the enforcement of laws that protect workers, especially in unorganised sectors, is weak. Another reason is that existing laws are not very clear regarding the compensation that has to be handed to the consumer.
Under the new Act, "consumer" is defined as a person who "buys any goods" and "hires or avails of any service" for consideration but does not include a person who obtains goods for resale or goods or service for any commercial purpose.
Jago Grahak Jago (translation: Wake Up, Customer!)( started in 2005) is a consumer awareness program launched by the Department of Food under the government of India. This program will help Indian consumers to know about their consumer rights and about their duties as consumers.
It means that consumers note or are aware of products or services, its characteristics and the other marketing P's (place to buy, price, and promotion). Need : we need it so we will not be misled by producers,it explains if what we buy is worth to our money..and not harmful to us and to environment .
Consumers participate in the market when they purchase goods and services that they need. These are the final goods that people as consumers use. Let us know more about consumer in the marketplace.
5 key benefits of educating customers
- Improved customer satisfaction. Imagine you've just bought a new car.
- Boosted customer engagement.
- Increased loyalty.
- Higher quality customer support.
- A more trustworthy brand.
